Effective communication with the user - how to build a trader-friendly trading platform

CoinDeal.com

The cryptocurrency market has its ups and downs, and although we often hear that their time has passed, more and more companies start blockchain-based activities, as well as create new environments for the functioning of cryptocurrencies. Such an environment can be an online platform for trading in virtual currencies, i.e. a stock exchange. It is a difficult undertaking that requires huge amounts of work and costs. The risk is high, but it turns out that the game is worth the candle.

Recently, the Cryptocurrency  CoinDeal.com was created - a promising undertaking initiated by Kajetan Maćkowiak, Adam Bicz and Filip Dzierżak. All three already have experience in IT, while Adam Bicz together with Kajetan Maćkowiak are authors of such a project as BuyCoinNow, a platform offering the most popular shopping among cryptocurrencies - Bitcoin. It is worth mentioning here that BuyCoinNowto one of the more popular websites, which results in both convenience of service (the possibility of buying Bitcoin with a credit card), as well as competitively low commissions.

IT is not everything

A product such as a stock platform is not just a technical one - communication is also very important. It must be remembered that the stock market is a living organism, it is complicated, and trading cryptocurrencies is quite a risky business, although the rates are high. Choosing a platform is a very important decision for the trader. People who deal with the cryptocurrencies on a daily basis usually use not one, but a few, not a few dozen different platforms, but they are never random choices. The stock exchange should above all have sound security features, facilities facilitating the work of the trader, but also must inspire confidence. And this last factor, which is at the meeting point of competence of content specialists, analysts, as well as user experience designers, is an element that can be easily forgotten.

Convince how safe your product is

Specialists who deal with the creation of stock exchanges know what they are doing - certainly, but do they know the users of exchanges? For many of these platforms, the creators promise full security and ... that's all! Often, people who deal in online cryptocurrencies have quite a lot of knowledge about account security measures, transactions or platforms against hacker attacks. Instead of just promising security, without any particulars, it is worth discussing what measures have been taken to ensure this security. Such information should be publicly available, both for registered and unregistered persons. In the case of the CoinDeal.com  platform, the "Security" tab has been created, from which we can learn a lot of details about the component architecture of the exchange, storage standards, as well as data such as private keys. It is worth mentioning here that CoinDeal.com is secured with funds deposited in a Swiss bank, and the most important data is stored in places completely inaccessible over the Internet.

Who is responsible?

Another, but important, type of information is to show who is behind this platform - to show a man or organization responsible for the whole undertaking. Financial products that do not share such information are not trusted.CoinDeal.com  is a joint venture of many entities, which can also be read in detail on the page in the "About us" tab. There are both profiles of the board, ie the previously mentioned Kajetan Maćkowiak, Adam Bicz and Filip Dzierżak, and the construction of CoinDeal.com from the business perspective is also explained. CoinDeal.com is a product of Verified Trading Solutions Ltd, based in Cyprus, which outsources IT services to MFIT Group, a group of IT companies operating in Wrocław, employing many experienced specialists. CoinDeal.com also cooperates with law firms in Switzerland, Poland and Cyprus, as well as with Jumio and ISignthis, which specialize in providing solutions for AML (Anti-Money Laundering) and KYC (Know Your Customer) processes. CoinDeal.com is also a member of Crypto Valley and Bitcoin Association Switzerland - prestigious organizations that bring together people and businesses involved in the development of blockchain and cryptocurrency technologies. Ultimately,  CoinDeal.com wants to permanently move to Switzerland and get a FINMA license there.

Do not control everything

A user who already has all of the information mentioned above is already willing to trust the stock market. How to tie him to yourself? By creating a community, engaging in the life of the platform. Such a solution in the case of CoinDeal.com is the introduction of a vote for new cryptocurrencies. Each stock market should grow, and entering the market with a large number of trader options available can be risky. After a month, it may turn out that users are not interested in turning Litecoin, and they would be more likely to see a Dogecoin couple on the platform. That is why it is worth asking your users for a sentence. Ten cryptocurrencies selected by users have been implemented on  CoinDeal.com so far. The base was the 6 most popular by CoinMarketCap, Bitcoin, Bitcoin Cash, Dash, Litecoin, Ethereum and Quantum. Currently, CoinDeal.com offers 16 markets, and this number will continue to grow.

Users from around the world

Cryptocurrencies are not just Europe - they are popular all over the world. It is worth taking care of users who speak different languages. Initially, CoinDeal.com was created in one, universal language version, i.e. in English. At the beginning, no other languages ​​were introduced for similar reasons as in the case of introducing cryptocurrencies. After the first month of operation of the research platform, it appeared that the most desirable languages ​​were German, Chinese and Korean. On April 26, the three language versions were introduced on pages available before logging in, and will soon be available on the platform after logging in. New language versions will be added according to further needs. Such activities are communicated by two important things - firstly professionalism, that is, baseing their decisions on hard data, but also caring for the user. Introducing new facilities for traders is the surest way to stop them.

Care - show that you care

Trading in cryptocurrencies is a risk, and hence - stress. Stress that can quickly pull the user away from our product, especially if he has no sense of control over the situation. Customer service is therefore extremely important for products of this nature. Many different platforms, including those related to finances, provide support in the form of support, but very often even a month is waiting for the support response. Situation: you are a trader, suddenly a system error pops up, your account is blocked and funds frozen. You do not know what is happening, you are slowly starting to panic. On the company side no one answers your queries, and here we are talking about money. In the case of CoinDeal.com , such situations do not take place, because the specialists from the user support work 24 hours a day, 7 days a week. The service is available in three languages ​​- English, Chinese and Polish, and the extension of language options is also planned.

Communication - key word

Referring to the title - what is the effective communication with the user? The answer to this question is very simple - existing. The more communication between the user and the team or the creators, the better! Showing people, not hiding information - these are the keys to building trust among the recipients. There is one more important element - consistency. By constantly communicating with users, this communication should not be interrupted, and raising the bar is always better than leaving it, both for the user and for the company itself. Such constant communication is also social media, in the case of CoinDeal.com as many as four channels, of which Twitter is the most active - it is updated on a regular basis with the latest news from the stock exchange.